Who we serve
NIL Athletes & Their Families
A $250,000 contract and a $2,000,000 contract are not the same problem. We treat them differently.
We recognize the extraordinary opportunities and challenges that Name, Image and Likeness contracts bring to high school and college athletes. These young talents are stepping into a world of potential — whether it's a $250,000 contract or a $2,000,000 deal — yet too often, they and their families lack the guidance to navigate what comes with it.
Most athletes and their families aren't coached — pun intended — on the tax implications or liability risks tied to these agreements. Beyond the attorneys negotiating the deals, few receive advice on how to protect assets or reduce tax burden through proactive planning.
That's where we step in. We lead with a sequential, foundational approach customized to each athlete's situation, designing strategies that maximize tax savings and keep families compliant. In many cases that planning frees up capital — the difference between a family traveling to cheer from the stands and sitting at home, carrying avoidable tax costs.
For liability and asset protection we work through specialty law firms in a coordinated effort, so the legal support matches the actual planning need. NIL is more than a contract. It's a springboard to a lifetime of success.

What that looks like
Secure Your NIL Future
- Tax strategy scaled to the size of the contract
- Entity setup and quarterly estimated planning
- Asset protection through coordinated specialty counsel
- Education for the athlete and the whole family
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Learn moreTwenty minutes with a Mainstay team member.
No form maze, no funnel. Tell us what the business is and where you want it to go. If we can help, we'll say how. If we can't, we'll say that.
Hudson, OH 44236